Last modified: 2013.05.15 * 11:46

The country-specific importance/impact of brands and the certification of origin and quality in Europe

Leading article: 2013. May (MIAU No. 177.) - Pitlik László, Márta Attila (MY-X team) -
(Previous article: MIAU No. 176.)

The market of local (especially hand made) products seems to be as a special market. Although there is no doubt, the artistic quality (invention, originality) of local products is mostly given, yet the market processes can not be compared with the processes of galleries. The local products can be seen as a type of underground of artistic achievements. It is well-known, there are a lot of possibilities of innovative enterprises to be present on the market (from a small unit with unbelievable efficiency to start-up-enterprises, delivering for the whole world market). The access of markets is also diverse in case of artistic/local products. Due to lacks of other information sources, here and now an experiment can be followed in order to derive, which country-specific impacts are detectable in frame of the phenomenon described through the title. A similar approach got already created for analysis of acceptance of local products concerning societies using the same language. (More)


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